"The main challenge of our food retail branding project was to create a common identity that could be translated across three very different locations, with equally different environments; from a simple serving hatch, to a sunny café terrace and a more formal lobby setting. The brand needed to be appealing to both building clients and the wider business and academic communities, so to encourage footfall through the Centres as part of our client attraction strategy. The team at Sames & Littlejohns helped us to generate the brief and determine the positioning of the offering, which made the process far easier than we expected. In delivering the brief, they acted as partners rather than suppliers which we feel resulted in a far stronger end product."
Richard Snell, Manager – Tremough Innovation Centre
