Managing waste is an issue at the front of all our minds, and even more so for large institutions such as Falmouth University and the University of Exeter – whom have almost 4000 students spread across two campuses in Cornwall. With a desire to promote their sustainability policies and to encourage students to do their bit in helping limit the impact they have on the environment, FX Plus (the shared student services arm of the universities) sought support in the development of a marketing campaign that did just that.
But here comes the problem – how do you promote a sustainable message without further adding to the waste issue by producing large quantities of leaflets, posters and banners – all of which have a limited life span, and that more importantly the effectiveness of is questionable? The solution to us was rather simple – with some ingenious thinking and a little help from a friend with a laser cutter we took stock piles of existing cardboard waste and repurposed it to become the marketing materials that would carry the message.